In a bid to brighten the traditionally gray PC and laptop accessories market, LapWorks™ Inc. today launched the first eight in its new line of colorful printed Laptop Desk Futura™ laptop coolers. LapWorks plans to expand the program with a variety of colors and patterns, polling its customers and offering one or more new option every month throughout 2008. The colorful Laptop Desk Futuras are available from LapWorks for $49.95, initially in four solids and four patterns:
- Deep Red
- Bustin’ Blue
- Passion Pink
- Tempting Teal
- Largely Leopard
- Desert Camou
- Jungle Camou
- Red Marble
Customers get to choose final touches on their laptop cooler, such as matte or semi-gloss finish, and black or translucent no-slip rubber pads. Order turnaround time is approximately five business days.
About the Ink-Jet Printing Process:
“We wanted people to have some fun without having to shell out big bucks,” said Jose Calero, LapWorks’ president. “So we searched for a top quality graphic process that wouldn’t price us out of the ballpark.”
Calero continued, “We chose a new, highly-specialized UV ink-jet printer that applies a heavy coat of industrial-grade ink to both sides of the Futura that hardens when exposed to UV light. We believe LapWorks is the first to print a three-dimensional product using this process. The printer can reproduce any color or pattern on the Futura, giving us an opportunity to provide a wide variety of choices.”
The UV-cured ink has a similar hardness to automotive paint, and a final coat of matte or semi-gloss acrylic further protects the colored surface.
Finally, to give each Futura a finished look, LapWorks air-brushes the outside edges with automotive-grade paint to match the printing. This is necessary because the ink jets spray downward only, leaving the ¼ -inch curved outer edges of the Futura with only a smattering of ink.
Because each Futura is custom-made, LapWorks is offering its customers a two-week window to inspect the product and return it, unused and in original packaging, for a full refund if it isn’t to their liking.
In the coming months LapWorks will also accept $69.95 custom printing orders if customers provide a high-resolution 300 dpi image in CMYK at 12” wide by 22” long.
About the Laptop Desk Futura:
Like its Laptop Desk 2.0 and UltraLite siblings, the Laptop Desk Futura’s dual-purpose design provides an ergonomically-sound workspace across the lap, and folds into a wedge-shaped stand for desk use. An oval-shaped burst differentiates the chic Futura design, which comes standard in ‘gun-metal’ gray for $29.95.
The Futura features heat-conducting ABS plastic which resists heat build-up, open ventilation slots which allow hot air to rise and escape, and a 1/8-inch air space using rubber pads that lift the laptop from the Futura to allow cool air to circulate under the notebook, all combining to cool a laptop by 15% to 20%.
“Constant overheating will shorten a laptop’s life,” explained Calero. “You could think of a laptop cooler as an affordable extended warranty for a laptop.”
The Laptop Desk Futura is lightweight (16 ¼ ounces), and folds in half to 11 x 10 ¾ inches and one-half of an inch thick for easy traveling in any computer bag. Soft non-skid rubber keeps portables from slipping. It carries a one-year warranty.
For customers who prefer an external mouse when using a laptop on their lap, LapWorks plans to announce shortly a snap-on MouzPad to expand the Futura’s mousing area.